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What Are Leads, Signups, Pre-Enrolles, Pre-Members, Conversions and Upgrades?
There can be a lot of confusion with all this terminolgy, especially when different MLM Programs use different terms.
Leads:
There are different types of leads, which we will explain. However, a lead is a person that has indicated an interest in something. It may or may not be an interest in a home business. Some unscrupulous lead supply companies trick a lot of people into filling out forms on the internet using incentives. For example they offer cheap hotels, cheap flight, free holidays, free cameras, free iPods. They collect the information and sell it many times over and over. Yes, its still a lead but next to worthless. If you try and contact these leads you run the risk of them being so fed up with being contacted that they will report you. You should always check how the leads were generated, how many times they are being sold and what do the leads think they will be contacted about. Definitely stay away from leads that are generated from free giveaways.
Good leads will have at least the following information: First Name, Last Name, Phone, Address, City, State, Zip, IP Address, Date Generated.
Signups / Pre-enrollees / Pre-members:
Many successful MLM Programs use a technique of forcing a visitor to the site to fill out a small form before letting the visitor proceed into the tour. The form usually consists of asking for their name, email address and phone number. Once a visitor has filled out this form they are given access to the tour. They are now referred to as a Signups, Pre-Enrolles or Pre-Members. They have not paid any money or given any credit card details yet. They have joined the program for free. The MLM Program will now generate a series of emails to send to the signups encouraging them to upgrade to fully paid member. You as their sponsor can also contact them and build a relationship. Investing in signups is a really great way to build your business. It couses a lot of excitement and can really get things going. We have had feedback from clients claiming up to 10% conversion from free signup to fully paid member.
Do I need An AutoResponder and How The Heck Does It Work?
If you have a reasonably large list of leads you probably will need an autoresponder. AutoResponders are pretty easy to work and all good ones have tons of tutorials and a lot even have video and audio lessons. To explain it simply: An autoresponder will send a series of email messages to your leads. It will send them at predetermined intervals. These intervals are set by you. Commonly it would send them a message every 3 days. The first thing you need to do after you have gotten yourself an autoresponder account is to set up the email messages. Most will allow you to have 25 messages. Then and only then, you will need to import your lead list. We always send our leads to our clients in what is known as a CSV file. The reason we do this is it is in the format that autorresponders like, so you will not need to do any technical file reformatting. We do recommend an autoresponder on our recommended page called Royal Responder
How are the real-time leads generated ? We generate 80% of our leads via email drops to millions weekly with the other 20% coming from banners, popunders & links. None of the advertising we do contains ANY incentives to visit our landing pages nor to fill out the forms on the landing pages. The leads that do fill out our landing pages do so to see what types of online opportunities there are available to them. These methods of advertising redirect the customer to a lead generation form. After completing this form these prospects are then transmitted real-time into your system and given the option of taking the tour. If your program appeals to them they will upgrade. This percentage of upgrades is greatly increased with personal contact from you their sponsor.
When can I expect delivery ? Leads are usually delivered to you within 48 hours of ordering. This can depend upon you having provided all the information we need to process your order. We are happy, in most cases, to drip feed your leads to you so you always get the freshest leads possible
Do you have any type of quality control ? We have a variety of methods that we use for quality control of our leads. The first line is in our programming which handles the following steps for us.
Programming Quality Control
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The first step is that we verify that the email address is in the proper format
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The second step is to verify the domain named in the email address (@hotmail.com) is a valid domain.
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We are in the process of programming for phone number format and area code/prefix validation
Phone Verification Quality Control - 5 Days per week 60-70 contact attempts are made by our staff. During these contacts we q/c the following.
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Verification that the person filled out the form
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Verification of name & email address
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Ask the leads what their interest level is in a home business on a scale of 1-10
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Ask the leads if they have a cre | 
